Look as professional as the goods you already export
Buyers already buy from Pakistan. They do not always see a catalog they can trust. The storefront is the sales asset.
Supply side
A storefront that can win export demand.
Daira is not generic website building. The first product job is buyer discovery. The storefront exists so a Pakistani manufacturer can be found, compared, and shared without looking like a leftover trade-show flyer.
Why it exists
Own the listing
Alibaba, TradeKey, and ExportHub already exist. Daira is not a scrape of those sites. The supplier controls the catalog.
Stay honest about gaps
If a capability is missing, Daira says so. Incomplete is better than a fake completeness badge.
First clusters
Start where the goods already leave the country.
Sialkot is the home base and the most natural first supply geography. These categories are hypotheses, not a locked ICP.
Sports goods
Footballs, team kits, and sporting equipment from the Sialkot cluster.
Surgical instruments
Precision instruments from manufacturers already exporting to hospitals and distributors.
Leather goods
Garments, bags, and finished leather from workshops built for export specs.
Who pays is still open.
The intended year-one model is a monthly SaaS subscription. The most coherent reading today: buyers discover for free; exporters subscribe for a storefront and marketplace presence. That is a working assumption, not a priced plan.
Talk to Daira